--- title: "One Woman\u2019s Mission to Bring Wealth to the African Continent | Hilda Moraa" url: https://www.seedstars.com/content-hub/life/one-womans-mission-to-bring-wealth-to-the-african-continent-hilda-moraa/ --- 1. [HOME](/) 2. [RESOURCES](/content-hub/) 3. [SEEDSTARS LIFE](/content-hub/life/) 4. ONE WOMAN’S MISSION TO BRING WEALTH TO THE AFRICAN CONTINENT | HILDA MORAA AFRICA • URBAN DEVELOPMENT ## One Woman’s Mission to Bring Wealth to the African Continent | Hilda Moraa Seedstars Global 03/03/2020 Following a path less travelled for women in Africa, Hilda’s passion for innovation and societal transformation through entrepreneurship has already driven her to help multinational corporations like Coca-Cola create last-mile solutions in Africa and begin transforming the way businesses access funding in Kenya and across the African continent. You’ll be amazed when she shares the number of how many good and profitable businesses in the region closed after just 2-3 years simply because they couldn’t access the funds to scale. Her company [**Pezesha**](https://pezesha.com/) provides valuable solutions for small businesses to survive and thrive, connecting them with funding solutions, credit scoring, and business and financial education; all these are the things that simply don’t exist. It not only helps existing business owners operate their businesses more efficient, but it also encourages and inspires entrepreneurship in local communities, stimulating the economy and ensuring wealth is distributed to all. What’s fascinating about Hida’s approach to technology and innovation is the way she and her team layer this over existing social behaviours, resulting in wider acceptance, more engagement and greater impact. In our episode, you’ll learn what a ‘chimba’ is and how Hilda is [**burning a trail**](https://seedstarslife.com/summit/online-seedstars-world-competition-2020/) for women as entrepreneurs in Africa. **The podcast is also available in the video format:** PODCAST / VIDEOCAST SEEDSTARS PODCASTS SEEDSTARS WORLD 2019/20 AFRICA CENTRAL AFRICAN REPUBLIC URBAN DEVELOPMENT FEMALE ENTREPRENEURSHIP ## More like this [ ![None](https://seedstars-com.s3.amazonaws.com/images/Celeste_Lupe_Solofa.max-320x550.png) OCEANIA • FINANCIAL SERVICES Bringing Online Payments to the Population with 3% Credit Card Penetration | Celeste (Lupe) Solofa __ ](https://www.seedstars.com/content-hub/life/bringing-online-payments-population-3-credit-card-penetration-celeste-lupe-solofa/) [ ![Kenza Lahlou](https://seedstars-com.s3.amazonaws.com/images/P2.max-320x550.png) MIDDLE EAST AND NORTH AFRICA • INVESTMENT How Kenza Traveled the World to Find Her Calling and Started an African VC Fund | Kenza Lahlou Kenza was born in Morocco, but has quite a rich international experience: from France and Singapore, all the way to the USA. 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