--- title: "What Gets Measured Gets Done: 200 000 Meals Saved and Counting | Anastasia Hofmann" url: https://www.seedstars.com/content-hub/life/what-gets-measured-gets-done-200-000-meals-saved-and-counting-anastasia-hofmann/ --- 1. [HOME](/) 2. [RESOURCES](/content-hub/) 3. [SEEDSTARS LIFE](/content-hub/life/) 4. WHAT GETS MEASURED GETS DONE: 200 000 MEALS SAVED AND COUNTING | ANASTASIA HOFMANN ![What Gets Measured Gets Done: 200 000 Meals Saved and Counting | Anastasia Hofmann](https://seedstars-com.s3.amazonaws.com/images/P6avel-chuklanov-9cx4-QowgLc-unsplash.max-1500x500.jpg) CEE • FOOD ## What Gets Measured Gets Done: 200 000 Meals Saved and Counting | Anastasia Hofmann Seedstars Global MARCH 03, 2020 According to the UN, approximately 1/3 of all food is lost or wasted. How many times have we left the table with food on our plates? How much money does it represent? Anastasia, a Swiss entrepreneur wondered the same. Anastasia went to the hospitality school in Lausanne, where she met her business partner, Noemi, and in 2017, they decided to launch [**Kitro**](https://www.kitro.ch/), a startup that focuses on food waste management. She finished her studies in 2016 and then started thinking about this project, and just one year later, they launched their startup. She focused all her time and energy on the company. After graduating from university, she didn’t have any responsibilities, no family to feed, and with only some rent to pay, she started couch-surfing. With all the liberty in the world and free time, she had the bandwidth to work on her dream project. She is an inspiring example of what it means to be a visionary. There are now 9 people working with her, plus a team in Africa, and they have around 237 machines operating in different places across the country. Speaker recommends reading: [**Markus Imhoof: More Than Honey**](https://amzn.to/2RgoHtq). **The podcast is also available in the video format:** PROUDLY PRODUCED IN PARTNERSHIP WITH [ ![VAUD](https://seedstars-com.s3.amazonaws.com/images/vaud.max-350x350.png) ](https://www.invest-vaud.ch/) PODCAST / VIDEOCAST SEEDSTARS PODCASTS SEEDSTARS WORLD 2019/20 CENTRAL AND EASTERN EUROPE SWITZERLAND FOOD & BEVERAGES OTHER CLEANTECH FOOD WASTE & WATER MANAGEMENT FEMALE ENTREPRENEURSHIP ## More like this [ ![None](https://seedstars-com.s3.amazonaws.com/images/carlos-thumbnail.max-320x550.png) LATIN AMERICA • Saving Air Quality One Drone at a Time With qAIRa | Carlos Saito __ ](https://www.seedstars.com/content-hub/life/saving-air-quality-one-drone-time-qaira-carlos-saito/) [ ![None](https://seedstars-com.s3.amazonaws.com/images/Celeste_Lupe_Solofa.max-320x550.png) OCEANIA • FINANCIAL SERVICES Bringing Online Payments to the Population with 3% Credit Card Penetration | Celeste (Lupe) Solofa __ ](https://www.seedstars.com/content-hub/life/bringing-online-payments-population-3-credit-card-penetration-celeste-lupe-solofa/) [ ![Kenza Lahlou](https://seedstars-com.s3.amazonaws.com/images/P2.max-320x550.png) MIDDLE EAST AND NORTH AFRICA • INVESTMENT How Kenza Traveled the World to Find Her Calling and Started an African VC Fund | Kenza Lahlou Kenza was born in Morocco, but has quite a rich international experience: from France and Singapore, all the way to the USA. 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