--- title: "Seedstars Africa Summit 2017: a celebration of technology and entrepreneurship in Maputo, Mozambique" url: https://www.seedstars.com/content-hub/newsroom/seedstars-africa-summit-2017-celebration-technology-and-entrepreneurship-maputo-mozambique/ --- 1. [HOME](/) 2. [RESOURCES](/content-hub/) 3. [NEWSROOM](/content-hub/newsroom/) 4. SEEDSTARS AFRICA SUMMIT 2017: A CELEBRATION OF TECHNOLOGY AND ENTREPRENEURSHIP IN MAPUTO, MOZAMBIQUE ![Seedstars Africa Summit 2017: a celebration of technology and entrepreneurship in Maputo, Mozambique](https://seedstars-com.s3.amazonaws.com/images/Seedstars_Africa_Summit.max-1500x500.jpg) AFRICA • ENTERPRISE ## Seedstars Africa Summit 2017: a celebration of technology and entrepreneurship in Maputo, Mozambique Fanny Dauchez JAN. 16, 2018 The[ Africa Regional Summit](https://www.seedstarsworld.com/event/seedstars-africa-2017?__hstc=242025565.6bbcb081131dc9d7244b7d54333b96b6.1600346907331.1604071912776.1604077688113.11&__hssc=242025565.1.1604077688113&__hsfp=3717253829) lasted for **3** days and brought together **over 500** attendees commencing with a bootcamp for the participating startups, an ecosystem tour, investor day and culminated with a conference day on December 14th. #### WRITTEN BY AMBASSADOR Fanny Dauchez [__](https://www.linkedin.com/in/fanny-dauchez-9b466461/) [CONTACT US](/contact-us/) ## **December 11 – 14, 2017 – Maputo, Mozambique** The[ Africa Regional Summit](https://www.seedstarsworld.com/event/seedstars-africa-2017?__hstc=242025565.6bbcb081131dc9d7244b7d54333b96b6.1600346907331.1604071912776.1604077688113.11&__hssc=242025565.1.1604077688113&__hsfp=3717253829) lasted for **3** days and brought together **over 500** attendees commencing with a bootcamp for the participating startups, an ecosystem tour, investor day and culminated with a conference day on December 14th. After hosting competitions in 20+ African countries throughout 2017, identifying the most promising startups and analyzing the local ecosystems, [Seedstars World](https://www.seedstarsworld.com/?__hstc=242025565.6bbcb081131dc9d7244b7d54333b96b6.1600346907331.1604071912776.1604077688113.11&__hssc=242025565.1.1604077688113&__hsfp=3717253829) brought together the best and most promising entrepreneurs with ecosystem players, mentors, investors, corporates and other entrepreneurs across the continent. The event was hosted by local ambassador organisation UX Information Technologies with Standard Bank as the main platinum sponsor and supported by local and international partners such as the Embassy of the Kingdom of the Netherlands, the Embassy of Switzerland, [Enel](https://www.enel.com/), [Merck](http://www.merck.com/), [Orange](https://www.orange.com/), [Microsoft](https://www.microsoft.com/), amongst others. “We have been on a long and interesting journey when it comes to entrepreneurship and technology in emerging markets. As part of the Seedstars DNA we want to be on the ground working directly with startups, corporates and other stakeholders. This is exactly the reason why we are travelling to 88+ ecosystems globally this year including over 20 countries in Africa. We are very excited to be able to bring the entire network together in Mozambique this year and together look into some of the opportunities of the continent and explore how technologies can rapidly improve the current status quo in emerging markets worldwide.” says [Claudia Makadristo](https://www.linkedin.com/in/makadristo/), Regional Manager for Africa. **Here’s what happened:** ## **The conferences:** The main stage was divided into 4 sessions and thematics followed by 20 startup pitches of the Seedstars local winners pitching on stage. 1. The Rise of the Underdog: the session highlighted how different countries are playing their part in changing the African narrative and building and improving the environment for entrepreneurs in technology from the ground up, with the aim of turning Africa into the top dog. 2. From Informal to the Formal Economy: there exists a sizeable informal economy on which millions of Africans depend. This sessions deep dives into the untapped opportunities of one of the biggest markets in Africa. 3. From No Tech to High Tech: from arts to government and religion, there are certain industries that one usually doesn’t associate technology with. Over the past years, we have witnessed some of these traditional industries connecting with the next generation of entrepreneurs to use technology to solve some of their biggest challenges. This session touches on the importance of collaboration between these different players and zooms into the life of pathmakers from across the continent. 4. Movers, Mobile & Mobility: this session gives an interesting touch on movers, mobile technology players and reaching the “last mile”, going from delivery to rural areas to reaching communities, passing by countries and cultures across the continent. ![Entrepreneurship in Maputo](https://seedstars-com.s3.amazonaws.com/images/round_table_Mozambique.width-800.jpg) ## **The workshops:** During the conference day, two sessions of workshops have been organised, offering an interactive format to discuss burning issues in Africa. The workshops were open to executive passes and gathered experts, entrepreneurs and corporates. It gave the opportunity for attendees to network with people in their sector of interest and to look for concrete solutions. Hereunder are the thematics: * **The future of energy by** [Dysmus Kisilu](https://www.linkedin.com/in/kisilu-kombo-32a72142/) from Solar Freeze * **Sexual Reproductive Health and Rights & Innovation in partnership with UNFPA by** [Andrea Wojnar](https://www.linkedin.com/in/andrea-wojnar-56ba18/) * **Civic Technology by** [Taco de Nies](https://www.linkedin.com/in/tacodenies/) (BoP Innovation center) and Munya Dodo (Motorepublik) * **Financial Inclusion: scaling innovative model in partnership with FSD by** Priya Mistry (CommuScore), [Anne-Marie Chidzero](https://www.linkedin.com/in/anne-marie-chidzero-8077a61/) (FSD Mozambique), [Dayn Amade](https://www.linkedin.com/in/dayn-amade-895014138/) (Kamaleon) * **Sharing is learning: collaboration between tech hubs in partnership with Orange Corners by**[ Theodore Klouvas](https://www.linkedin.com/in/theodoreklouvas/) * **Fintech: collaboration between corporate and entrepreneurs to build profitable Fintech ventures by** [Benjamin Benaim](https://www.linkedin.com/in/benjaminbenaim/) (Seedstars) and [Claudio Banze](https://www.linkedin.com/in/claudio-banze-7585333a/) (Standard Bank) * **“Women empowerment” in partnership with Ideialab by** [Sara Fakir](https://www.linkedin.com/in/sarafakir/) (Ideialab) * **WASH: Innovation for Personal hygiene and sanitation in partnership with BoP Innovation** Center by [Taco de Nies](https://www.linkedin.com/in/tacodenies/) * **Startups <3 Telcos – Hosted by GSMA by** [Sam Ajadi](https://www.linkedin.com/in/sam-ajadi/) (GSMA) and [Gregory Omondi](https://www.linkedin.com/in/gregory-omondi-039a132a/) (GSMA) * **Environment Innovation in Water supply in partnership with WWF by** Herminio Munlungo (WWF) ![Entrepreneurship in Maputo](https://seedstars-com.s3.amazonaws.com/images/round_table_2_Mozambique.width-800.jpg) ## **Pitches of our startups finalists:** [ **Tupuca**](https://tupuca.com/en/) **,** AngolaIs - the first online food delivery platform in Angola. Tupuca serves over 20,000 customers, delivered over 80 000 meals in the first year and created over 75 jobs [ **YAPILI**](https://yapili.com/) **,** Botswana - YAPILI is a peer-to-peer web platform and Android App offering new opportunities for many Africans to connect to doctors for health advice. [ **CinetPay**](https://cinetpay.com/) **,** Cote d’Ivoire - CinetPay is mobile money payment gateway that enables e-merchants and merchants to accept mobile money and card payments, online or offline. [ **LangBot**](https://www.appsafrica.com/langbot-named-most-promising-startup-in-ethiopia/) **,** Ethiopia - a gamified and AI-powered language teaching chatbot. [ **AgroCenta**](https://www.agrocenta.com/) **,** Ghana - an online sales platform that connected smallholder farmers directly to an online market, which has wider geographic size, to sell their commodities. [ **M-Shule**](https://www.m-shule.com/) **,** Kenya - M-Shule improves learning for every primary student in Africa using artificial intelligence and SMS to deliver personalized, accessible education. **Esene,** Mali - Esene is an onboard system that collects soil moisture to provide water and fertilizer for crops. **Tabech Servicos,** Mozambique - MóvelCare is a virtual mobile insurance service that uses mobile phones to access funeral insurance without the use of internet. [ **Medsaf**](https://medsaf.com/?SID=64do0us6e8n0ce1vk392sejgm7) **,** Nigeria - Medsaf is the trusted medication platform for Africa. It connects pharmacies and hospitals with safe and cost effective medications. [ **PikiWash**](http://pikiwash.com/) **,** Rwanda - an eco-friendly, time-saving solution for cleaning motorcycles [ **MaTontine**](http://matontine.com/) **,** Senegal - MaTontine provides access to small loans and related financial services like micro-insurance by digitizing traditional savings circles [ **EMG Technologies**](https://emguidance.com/) **,** South Africa - EMGuidance solves a critical problem for medical professionals by aggregating medical content from regional experts in one app. [ **Nefrids Africa Limited**](http://www.nefrids.com/) **,** Tanzania - SimuBima is the first of its kind Mobile Phone Insurance Solution designed to reach as many users across Tanzania using digital channels. [ **Numida**](http://www.numida.co/) **,** Uganda - Numida issues a convenient and secured credit to Ugandan small businesses that use its free financial management app. [ **myRunner**](http://myrunnerbuses.com/) **,** Zimbabwe - over a million people travel by bus each month, myRunner’s vision is to change the way bus travel is experienced and make it easier and safer. [ **Gifted Mom**](http://www.giftedmom.co/) **,** Cameroon - GiftedMom is democratising health information access in emerging markets through an AI-based remote medical support platform. ![Entrepreneurship in Maputo](https://seedstars-com.s3.amazonaws.com/images/congolese-startup.width-800.width-800.jpg) ## **The growth bootcamp:** Prior to the conference, Seedstars World hosted a 2 day invite-only Bootcamp, where **local and international pre-selected** startups were working with world-class local and international mentors on improving their business models, growth strategy and mastering the investor pitch. ![Seedstars Africa Summit](https://seedstars-com.s3.amazonaws.com/images/ecosystem-tour-720x480.width-800.width-800.jpg) ## **The ecosystem tour:** The main ecosystem builders on the continent as well as a delegation of VIP-invitees were also invited to engage with the local ecosystem in a so-called “knowledge exchange session”. In addition, the delegates visited factories, incubation/acceleration spaces, and engage in discussions with government entities to get a better understanding of the locally applied policies designed to support entrepreneurship in the country. ![Seedstars Africa Summit](https://seedstars-com.s3.amazonaws.com/images/ecosystem-tour2-720x480.width-800.width-800.jpg) ## **Side events:** In addition, a number of different side-events were organised around the conference, such as the official opening of the Orange Corners Maputo Incubator by the Embassy of the Kingdom of the Netherlands. ![Mentorship Session](https://seedstars-com.s3.amazonaws.com/images/mentorship-session-720x480.width-800.width-800.jpg) ### **Do you want to take part in the grand final of** [**Seedstars World**](https://www.seedstarsworld.com/?__hstc=242025565.6bbcb081131dc9d7244b7d54333b96b6.1600346907331.1604071912776.1604077688113.11&__hssc=242025565.1.1604077688113&__hsfp=3717253829) **2018? Get your ticket** [**here**](https://seedsta.rs/2B5OREp) **!** ARTICLE SEEDSTARS WORLD 2019/20 AFRICA MOZAMBIQUE ENTERPRISE EVENTS TECH ## More like this [ ![Applications for Online Startup Competition](https://seedstars-com.s3.amazonaws.com/images/Seedstars_Brings_Its_Startup_Competition_Onl.max-320x550.png) GLOBAL • INVESTMENT #### Seedstars Brings Its Startup Competition Online: 2020 Applications Are Open We are happy to announce that Seedstars World Competition 2020/21 will be held exclusively online and the call for startups is open until July 31st. Jun. 25, 2020 ](https://www.seedstars.com/content-hub/newsroom/seedstars-brings-its-startup-competition-online-2020-applications-are-open/) [ ![Running Events In The Times Of Coronavirus](https://seedstars-com.s3.amazonaws.com/images/Running_Events.max-320x550.jpg) GLOBAL • ECOSYSTEM ENABLER #### Online Is The New Black: Running Events In The Times Of Coronavirus Event organizers are no strangers to crisis management. Last-minute speaker cancellations, Wi-Fi connectivity issues, missing files… The list goes on Apr. 14, 2020 ](https://www.seedstars.com/content-hub/learning-resources/online-new-black-running-events-times-coronavirus/) [ ![Seedstars World Competition](https://seedstars-com.s3.amazonaws.com/images/online-summit.max-320x550.png) GLOBAL • OTHER #### Online Seedstars World Competition 2019/20 How does it feel to compete with the 44 most promising startups from all over the world? And how does it feel when your name is announced as the winner? Mar. 17, 2020 ](https://www.seedstars.com/content-hub/life/online-seedstars-world-competition-2020/) [ ![Seedstars Summit 2020](https://seedstars-com.s3.amazonaws.com/images/online-summit.max-320x550.png) GLOBAL • EDUCATION & CONSULTING #### Seedstars Summit 2020 Is Going Online Given the growing concerns around the COVID-19 outbreak in Europe, we’ve decided to redesign the Seedstars Summit and bring it fully online to ensure everyone’s safety. Mar. 05, 2020 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-2020-going-online/) [ ![Seedstars Global Winners](https://seedstars-com.s3.amazonaws.com/images/global_winners.max-320x550.png) GLOBAL • OTHER #### Seedstars Global Winners from 2014 to 2020: How Are They Doing Today? Six years, five countries (we’ve got two winners from the Philippines!), six solutions in education, finance, recruitment and agriculture – we decided to check on each of the winners and see how they are doing today. Feb. 20, 2020 ](https://www.seedstars.com/content-hub/life/seedstars-global-winners-2014-2020-how-are-they-doing-today/) [ ![Sumitt](https://seedstars-com.s3.amazonaws.com/images/C-7_Early-Stage_startups_from_MENA_Won_Their.max-320x550.png) MIDDLE EAST AND NORTH AFRICA • ECOSYSTEM ENABLER #### 7 Early-Stage startups from MENA Won Their Tickets to the global Seedstars Summit 2020 The Seedstars World Competition 2019 in MENA has come to an end during the latest edition of Seedstars Summit MENA 2019 in Morocco that took place from December 10 to 12. Dec. 20, 2019 ](https://www.seedstars.com/content-hub/newsroom/7-early-stage-startups-mena-won-their-tickets-global-seedstars-summit-2020/) [ ![Seedstars Summit 2020 in Switzerland](https://seedstars-com.s3.amazonaws.com/images/C-9_Startups_that_Will_Represent_Latam_at_th.max-320x550.png) LATIN AMERICA • TECH #### 9 Startups that Will Represent Latam at the Seedstars Summit 2020 in Switzerland On November 29th, the 7th edition of the Seedstars World tour in Latin America wrapped up with the Seedstars Summit Latam in Medellin, Colombia. Dec. 11, 2019 ](https://www.seedstars.com/content-hub/newsroom/9-startups-will-represent-latam-seedstars-summit-2020-switzerland/) [ ![What We Discovered at the 4th Seedstars Summit Asia](https://seedstars-com.s3.amazonaws.com/images/Untitled_design_93.max-320x550.png) ASIA • ENTERPRISE #### From Colombo to Cambodia: What We Discovered at the 4th Seedstars Summit Asia Over 3 eventful days, if you had walked into The Factory at Phnom Penh, Cambodia, you’d have found it to be buzzing with excitement. For it was here that the 4th Seedstars Asia Summit took place. Dec. 10, 2019 ](https://www.seedstars.com/content-hub/newsroom/colombo-cambodia-what-we-discovered-4th-seedstars-summit-asia/) [ ![Seedstars Summit CEE](https://seedstars-com.s3.amazonaws.com/images/C-From_Latvia_to_Mongolia_Seedstars_Summit_C.max-320x550.png) CENTRAL AND EASTERN EUROPE • INVESTMENT #### From Latvia to Mongolia: Seedstars Summit CEE United 25 Countries in the Region What did the Seedstars Summit CEE 2019 in Kazakhstan, Nur-Sultan bring to the community this year? Dec. 03, 2019 ](https://www.seedstars.com/content-hub/newsroom/latvia-mongolia-seedstars-summit-cee-united-25-countries-region/) [ ![Seedstars Summit Africa 2019](https://seedstars-com.s3.amazonaws.com/images/C-Seedstars_Summit_Africa_2019_What_to_Expec.max-320x550.png) AFRICA • EDUCATION & CONSULTING #### Seedstars Summit Africa 2019: What to Expect and Who Is Coming? In 2018, the Seedstars World Competition got a winner from Ghana — Agrocenta, and recently, great startups such as Schoolap, Iyezahealth, Medsaf, MyFoodness, Benefactors Ltd, CowTribe, and many more have joined our network. Nov. 13, 2019 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-africa-2019-what-expect-and-who-coming/) [ ![Seedstars Summit Asia](https://seedstars-com.s3.amazonaws.com/images/C-Seedstars_Summit_Asia_2019_A_Closer_Look.max-320x550.png) ASIA • EDUCATION & CONSULTING #### Seedstars Summit Asia 2019: A Closer Look In 2019, the Seedstars Word Competition will wrap up with the regional Seedstars Summit Asia in Cambodia Nov. 06, 2019 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-asia-2019-closer-look/) [ ![Seedstars World Latam](https://seedstars-com.s3.amazonaws.com/images/latam_comeback.max-320x550.png) LATIN AMERICA • ECOSYSTEM ENABLER #### Seedstars World Is Coming Back to Latam for Its 7th Edition with 18 Cities on the Map The 7th edition of the Seedstars World Tour , the largest early-stage startup competition for emerging markets, will be launched on the 27th of June in Lima, Peru. Jun. 06, 2019 ](https://www.seedstars.com/content-hub/newsroom/seedstars-world-coming-back-latam-its-7th-edition-18-cities-map/) [ ![Seedstars World finalists](https://seedstars-com.s3.amazonaws.com/images/Untitled_design_85.max-320x550.png) GLOBAL • TECH #### Meet our 2017 Seedstars World finalists A huge congratulations to all of our startups for their amazing pitches today! Mar. 09, 2019 ](https://www.seedstars.com/content-hub/newsroom/meet-our-2017-seedstars-world-finalists/) [ ![Summit2019](https://seedstars-com.s3.amazonaws.com/images/summit_19.max-320x550.png) GLOBAL • ECOSYSTEM ENABLER #### The Seedstars Summit 2019: What's On? To do so, for the 2019 edition of the Seedstars Summit, we’ve based the event on two pillars: Networking and Content. Jan. 31, 2019 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-2019/) [ ![Seedstars Latam Summit](https://seedstars-com.s3.amazonaws.com/images/C-Seedstars_Latam_Summit_2018_Sum_Up_of_What.max-320x550.png) LATIN AMERICA • INVESTMENT #### Seedstars Latam Summit 2018: Sum Up of What You've Missed 3 days, 350 attendees, 34 investors, 20 startups from 12countries; 200 1:1 meetings between investors and entrepreneurs; plus thousands of interactions and new connections! Dec. 17, 2018 ](https://www.seedstars.com/content-hub/newsroom/seedstars-latam-summit-2018-sum-what-youve-missed/) [ ![Seedstars MENA Summit](https://seedstars-com.s3.amazonaws.com/images/Untitled_design_81.max-320x550.png) MIDDLE EAST AND NORTH AFRICA • INVESTMENT #### Highlights of Seedstars MENA Summit 2018 3 days, 351 attendees, 45 investors, 119 startup founders, 21 countries represented, 303 one-on-one meetings, thousands of ground-breaking ideas — the Seedstars MENA Summit numbers are impressive, but it goes beyond the numbers. Dec. 10, 2018 ](https://www.seedstars.com/content-hub/newsroom/highlights-seedstars-mena-summit-2018/) [ ![Asian Early-Stage Startups](https://seedstars-com.s3.amazonaws.com/images/C-Meet_the_13_Asian_Early-Stage_Startups_Joi.max-320x550.png) ASIA • EDUCATION & CONSULTING #### Meet the 13 Asian Early-Stage Startups Joining Seedstars Asia Summit 2018 In 2018, the Seedstars team traveled to 14 Asian countries including Indonesia, Singapore, Myanmar, and Vietnam to uncover Asia’s untapped potential and spot the brightest early-stage companies in the region. Nov. 22, 2018 ](https://www.seedstars.com/content-hub/newsroom/meet-13-asian-early-stage-startups-joining-seedstars-asia-summit-2018/) [ ![Startups from CEE and Central Asia](https://seedstars-com.s3.amazonaws.com/images/C-Meet_the_Top_22_Startups_from_CEE_and_Cent.max-320x550.png) ASIA • ECOSYSTEM ENABLER #### Meet the Top 22 Startups from CEE and Central Asia The 2018 Seedstars tour across more than ten countries in the region has come to an end. Nov. 07, 2018 ](https://www.seedstars.com/content-hub/newsroom/meet-top-22-startups-cee-and-central-asia/) [ ![African Startups](https://seedstars-com.s3.amazonaws.com/images/africa_startups.max-320x550.png) AFRICA • TECHNOLOGY #### Discover the Most Promising African Startups in 2018 With the population of 1.2 B people, Africa is the second fastest-developing market in the world. The region growth rate is expected to increase from 3.6 percent in 2017 to 4.1 percent in 2018 and 2019. Oct. 16, 2018 ](https://www.seedstars.com/content-hub/newsroom/discover-most-promising-africa-startups-2018/) [ ![Seedstars Summit](https://seedstars-com.s3.amazonaws.com/images/Untitled_design_91.max-320x550.png) GLOBAL • OTHER #### Seedstars Summit Is Coming to Your Region! The events aim at bringing together entrepreneurs, investors, top corporates, government institutions, and media to promote entrepreneurship and technology in emerging markets. Oct. 08, 2018 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-coming-your-region/) [ ![Seedstars Summit 2018](https://seedstars-com.s3.amazonaws.com/images/C-Seedstars_Summit_2018_what_youve_missed.max-320x550.png) GLOBAL • EDUCATION & CONSULTING #### Seedstars Summit 2018: what you've missed The Seedstars Summit Pitch Corner brought together 24 entrepreneurs from 14 different countries spanning 5 continents to pitch their startups to a panel of international investors and executive summit attendees. Apr. 13, 2018 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-2018-what-youve-missed/) [ ![Seedstars Summit 2018](https://seedstars-com.s3.amazonaws.com/images/Untitled_design_89.max-320x550.png) GLOBAL • INVESTMENT #### Seedstars Summit 2018: Investor Forum Recap The Investor Day is the only occasion for entrepreneurs to get connected with investors from their region and their industry and the one place to be for investors who are interested in impact investing. Apr. 12, 2018 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-2018-investor-forum-recap/) [ ![Startup Bootcamp](https://seedstars-com.s3.amazonaws.com/images/startuos.max-320x550.png) GLOBAL • ECOSYSTEM ENABLER #### Seedstars Summit 2018: Inside Look At Startup Bootcamp Months of heavy work finally paid off this Monday for the Seedstars team as they officially kicked off the first phase of this year’s summit with the bootcamp sessions. Apr. 11, 2018 ](https://www.seedstars.com/content-hub/newsroom/seedstars-summit-2018-inside-look-startup-bootcamp/) [ ![Jamaican entrepreneurs and their businesses](https://seedstars-com.s3.amazonaws.com/images/Untitled_designaaa.max-320x550.png) LATIN AMERICA • ENTERPRISE #### The role of storytelling in propelling Jamaican entrepreneurs and their businesses With sweaty palms and an uncertain swagger, Dwayne Samuels begins to mix and mingle. He may not be feeling totally at ease in the crowded room, but he’s confident about the business networking app he and his partner have created and he’s convinced Jan. 18, 2018 ](https://www.seedstars.com/content-hub/life/role-storytelling-propelling-jamaican-entrepreneurs-and-their-businesses/) --- ## Sitemap - [Sitemap](https://www.seedstars.com/sitemap.md): every public page on this site - [llms.txt](https://www.seedstars.com/llms.txt): what Seedstars does and where to start