Kusi Kubi is a Ghanaian creative director currently living in Accra- Ghana. His entry into the fashion industry began in a central London hotel soirée where he met his first mentor (fashion director, at Plastique) who he assisted for half a year, before charting his own path in the world of Creative direction & styling. Designing had always been a pastime for Kubi and he had worked on costumes to entire collections for other brands but it had never been like his latest offering - PALMWINE Ice CREAM (PWIC). PWIC stands for all the things that we are told or made to believe should not co-exist with one another.