Malaysia needs 39,000 childcare centers but only has 4000 to accommodate the needs of 5M children, causing parents to leave their children at unregistered centers or unskilled caregivers. Over the years, Malaysians have been deeply saddened by news of children being abused, raped or molested by unregistered occupants in the caregiver's household, injured due to negligence, and in some extreme cases, death. News like these call for desperate measures, often leading to mothers having to leave their jobs. Some women in the workforce even decline promotions and career advancements to manage home responsibilites. Kiddocare was established on the basis on supporting women economic empowerment, by solving their main concern - access to affordable, reliable, flexible childcare. At the same time, create income opportunities for women to work as professional caregivers.

Kiddocare's on-demand childcare platform was designed to solve inefficiencies in current Malaysian childcare environment. Our technology was built to facilitate parent's connection with suitable caregivers, with our matching algorithm. The technology also allows for personalization, which allows childcare services to be tailored to specific needs. Kiddocare's processes and automated SOPs ensures safety of child, caregiver and the service, while delivering similar service experience no matter who the caregiver is, which is crucial for an on-demand care platform. Our technology and business model allow for fast scale, with small capital investment. This would solve the problem of insufficient centers, by complimenting with personal childcare. Our platform also enables expansion in different types of services and partnerships that would help to retain clients by expanding their CLTV while diversifying revenue streams.