Joovlin is a B2B social commerce platform, enabling African retailers to sell online with zero capital, by using technology to provide them access to on-demand inventory and connect them to a pool of vetted suppliers. We give storefronts to suppliers where they list their products, then we help them distribute these products virtually to social media retailers who add a markup to the prices and resell them to their network. We also enable the retailers create decent and functional e-commerce stores in minutes, just by saving items from their favorite suppliers. Enterprises can also create virtual distribution channels via Joovlin.