Free Guide for Start-ups & Scale-Ups: Tracking Essential KPIs


Leading a company is not easy. Leading the company in 2020 is even harder. But leading a company during the pandemic without clear KPIs, with a  weak or no tracking system  — that’s the direct way into the startup valley of death. More than ever, the current situation requires from us strategic thinking and adaptation skills. This guide will walk you through the most important steps in setting up your business KPIs, main targets and the whole tracking system to ensure that your company is on its way to growth. 

The guide answers questions such as: 

  • How to review existing business KPIs or define new ones from scratch?
  • How to set the right targets for your business KPIs?
  • How to build (or streamline) a reporting system?
  • What are the tools and reporting systems in the market? 

This ebook is an abridged and edited transcript of a webinar Seedstars hosted featuring Matthew Lowry, Head of Operations (EMEA) for Fathom, and Satwik Govindarajula, Head of Growth and EIR at Seedstars.

Free Guide for Start-ups & Scale-Ups: Tracking Essential KPIs