Launching a Lingerie Platform for Women in the Middle East | Christina Ganim

Seedstars Global

MARCH 03, 2020

Christina was born in Jerusalem, moved to North Carolina, USA as a kid because of the tense political situation in Palestine, but came back to her home country as a teenager. She changed countries a couple of more times for her studies in Chicago and London. The idea of starting something new always sounded exciting, so it was always easy for her to switch places as well as to start her own business. Having a well-paid job in a good company wasn’t enough for Christina.

One day sitting in her car with a friend, they decided they should launch a startup! They didn’t know what to do exactly, but were eager to start something together that would impact the lives of women. This is how Kenzwoman (a platform selling lingerie in the Middle East) was born. Their goal was and still is to help all women in the Middle East find bras and lingerie in suitable sizes and styles. Started in 2017 out of a simple friendly conversation, now Kenzwoman operates in different countries around the Middle East and is currently raising series A round.

Christina recommends reading Malu Halasa and Rana Salam: Secret Life of Syrian Lingerie: Intimacy and Design, Tony Hsieh: Delivering Happiness: A Path to Profits, Passion, and Purpose, and listening to Girlboss Podcast.

The podcast is also available in the video format:

More like this